How Much Should I Sell My Instagram Account For?
Important metrics
Before selling your Instagram account, here are some important metrics you need to consider to see if the offer made by transferflux is safe
One of the first things you’re going to look at is your number of followers.
Usually you’d only want to consider selling your Instagram account if you have 100,000 followers and above.
Instagram accounts below 100,000 followers usually have little to no value unless your engagement rates are exceptional (above 30%).
Secondly, the niche of your Instagram account will affect its price directly.
If your Instagram is a meme account, or a poem, quotes, etc, you’re going to have to price it much more lower than if the account is related with finance for example.
Instagram pages that are in the business, entrepreneur or money niche will be priced higher.
This is because they are much easier to monetize.
The username of your account needs to be taken account only if it is a OG or semi-OG one.
An OG username is one that has real words from the English language without any numbers or special characters (e.g. hello, lol, fish).
These usernames can be worth thousands of dollars.
Unless your username is an OG one, it’s not going to add any value to the price of your Instagram account.
The demographic you’re going to want to look at is the age and location.
If your demographic is aimed at high purchasing power viewers with high disposable income then the value is much higher than if for instance your viewers are housewives or people outside of the workforce.
The age depends on the buyer, but generally young adults (18-30) tend to be the most valuable.
Accounts aimed at men are generally more valuable that accounts aimed at a women niche, although there are exceptions such as luxury type of accounts for women (expensive handbags, expensive watches, etc)
Let’s move on to the location.
If your followers are mostly from tier 1 countries (e.g. USA, Canada, Australia), your account is going to be more valuable if it’s in a western country that if it’s in a low or medium income country.
However, if your followers are mostly from tier 3 countries (e.g. Russia, India, Cambodia, Nigeria), then your account is going to be less valuable.
The engagement of your account is going to be one of the most important metrics to look out for.
If you have thousands of followers but only a few likes, your account is not going to be worth a lot.
On the other hand, if your engagement rate is high (10%-30%), your account is going to skyrocket in value.
Engagement consists of 4 metrics.
The number of likes, comments, video views and story views.
As for likes, you should be looking at around 10% engagement rate.
Usually for a smaller account (below 10,000 followers), you’ll want to be looking at about 1,000 likes.
For a bigger account (over 10,000 followers), the engagement rate is going to be much lesser than a smaller one (6-8% engagement rate).
This is normal.
For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
So you’ll be able to sell your account for a higher price.
Story views are also an important factor to estimate the value of your account.
Great story views are around 10% to 20% of your total followers.
This means that if you have 10,000 followers, 1,000+/- of them should be watching your stories.
Lastly, it’s the growth rate or the current growth of your account.
Your account’s followers and engagement can be huge.
However, if your account isn’t growing much over the past few weeks/months, its value will be diminished.
But if your account is growing hundreds of followers per day (along with engagement), the value of it is going to shoot up.
Your account in general has to be built with original content made by you, if you are reposting content from a third party including brands or retail and you do not control the copyright of the content you are reposting then the account may be worthless.
Do note that reposting content is illegal under applicable copyright law and although you may be feeding customers to those brands you own no rights on any of the content posted, at any moment instagram can take down the account under a copyright or trademark violation